Analytics

Copytesting

Improve your website copy based on data from your audience

Improve your website copy based on data from your audience
Improve your website copy based on data from your audience
Improve your website copy based on data from your audience
Improve your website copy based on data from your audience
Improve your website copy based on data from your audience
Improve your website copy based on data from your audience
Analytics User Experience 695 Trend Points

"If you use copy to win new customers, you'll love this".
Enter your website URL and quickly select the content blocks where you want to ask research questions. The content blocks can be as granular (e.g., just the headline) or large (e.g., a whole section) as you want.
Real people from your target audience will assess the clarity and relevance of selected content blocks. Copytesting does statistical significance calculations for content blocks and gives you a ClarityScore (how clear it is) and CareScore (do people care about your argument) for each block. This tells you where the problems are and what the problems are—so you can fix them.
You can ask research questions about particular content blocks and learn which messages resonate with the audience—or turn them off.
Now you’re armed with actual data for where are the problems in your copy, and exactly what the issues are. You can either have a stab at it yourself, or pass on the data to your copywriter.
Once you’ve made the fixes, you can do another round of feedback for validation - or just test with your actual traffic to see what the effect on your conversion rate is.

Lanuched on May, 2020

Copytesting's website, is ranked 408,456 at world popularity by Alexa.

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